"Embrace WHO and WHERE you are in life." - Kiki Rozema, Founder & CEO

At Smoothies, we firmly believe in comfort, functionality and embracing who and where we are in life. What does that mean? It means our tank tops 'embrace' you; they are not too loose or too tight.

We don't want you to feel like you are trapped; we want to smooth your silhouette. This allows you to feel confident and comfortable. We support women and want each and every one of you to feel as worthy as you are.

Wearing something that makes you feel good can create a sense of power, confidence and readiness in greeting the day, regardless of what you have on your agenda; it's like being hugged throughout your day, and we're ok with that!